Green practice implementation strategies and sustainability: a case of Kenya’s city hotels

Abstract

Despite hotels pursuing sustainability through the adoption of green practices, how the adoption is implemented has not attracted much research attention. Thus, this study explores the implementation strategies employed by city hotels in Kenya in their adoption of green practices, and assesses the relationship between the implementation strategies and the achievement of sustainability in the hotels as the study objectives. A representative sample of 87 three to five-star hotels in the then four major cities in Kenya was drawn using a multi-stage cluster sampling technique. Primary data were collected from 132 hotel departmental heads and 69 operations managers using a self-administered questionnaire and an interview schedule. The study found that the hotels were non-committal (M = 3.40) on the implementation strategies that they used in the adoption of green practices because they lacked awareness of their importance and guidance on execution. Further, the results showed that a 27.5% variation in the achievement of sustainability is due to the employment of implementation strategies. Utilisation of implementation strategies enhances sustainability in the hotel by 0.176 units. This is significant as it implies that for any hotel to achieve sustainability through the adoption of green practices, the implementation approach is key.